Ashley Nickelsen, a serial snacker since birth, is the Founder & Chief Snack Officer of B.T.R. Bar. Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS & RESILIENT. Five years ago, both of Ashley's parents were diagnosed with rare forms of cancer. As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling so-called "better-for-you" bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition & food studies, Ashley craved a snack with a "BTR" ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born.
In this episode, we talk all about the B.T.R. story and mission behind it, as well as every podcast, book, and resource that Ashley recommends for entrepreneurs! From taking care of her parents as they died of cancer, to the meaning behind being BOLD, TENACIOUS, AND RESILIENT, Ashley's story is SO beautiful and inspiring, and it was a JOY to speak with her! She is one of the most positive and joyful humans I have ever met and I know her parents would be so proud of her company built on CLEAN, superfood, adaptogenic snacks that are functional as well as delicious.
CONNECT WITH ASHLEY & BTR BAR
@btr.bar LITUPWITHLO FOR 10% OFF
Website
CONNECT WITH LAUREN
@litupwithlo
@litupwithlopodcast
Website
Facebook
Ashley Nickelsen, a serial snacker since birth, is the Founder & Chief Snack Officer of B.T.R. Bar. Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS & RESILIENT. Five years ago, both of Ashley's parents were diagnosed with rare forms of cancer. As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling so-called "better-for-you" bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition & food studies, Ashley craved a snack with a "BTR" ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born.
In this episode, we talk all about the B.T.R. story and mission behind it, as well as every podcast, book, and resource that Ashley recommends for entrepreneurs! From taking care of her parents as they died of cancer, to the meaning behind being BOLD, TENACIOUS, AND RESILIENT, Ashley's story is SO beautiful and inspiring, and it was a JOY to speak with her! She is one of the most positive and joyful humans I have ever met and I know her parents would be so proud of her company built on CLEAN, superfood, adaptogenic snacks that are functional as well as delicious.
CONNECT WITH ASHLEY & BTR BAR
@btr.bar LITUPWITHLO FOR 10% OFF
Website
CONNECT WITH LAUREN
@litupwithlo
@litupwithlopodcast
Website
Facebook