Emily Groden was handling mergers and acquisitions at a Chicago law firm when an episode of Netflix’s “Chef’s Table” got her thinking about a whole new career path. She cold emailed the founder of Alinea and ended up as general counsel of a three Michelin star restaurant. She followed her passion for food and it brought her to an amazing opportunity, which then led her to founding her own company!
With the arrival of her daughter in 2018, she knew she wouldn’t have as much time to cook. But she didn't want her family to subsist solely on takeout. She needed something around the house that was tasty, nutritious, & ready at a moment’s notice. She settled on frozen mini-waffles: a crowd-pleaser that wouldn’t spoil & would be satisfying as breakfast or a snack. There wasn’t an option on the market that checked all of my boxes, so she started tinkering with recipes. She was hyper-focused on keeping her mini-waffles clean: no refined sugars, no dairy, & no preservatives. Flavored only by real fruits, vegetables, nuts, & spices. To ensure my ingredient list would be as lean as possible, she made everything from scratch, including her mixed berry jam. After months of experimenting, she settled on her first 4 flavors. she was so excited by the results that Ishe had to share them. Just like that, Evergreen was born.
CONNECT WITH EMILY & EVERGREEN
@eatevergreen
Website
Emily's story in the WSJ
CONNECT WITH LAUREN
@litupwithlo
@litupwithlopodcast
Website
Facebook
Emily Groden was handling mergers and acquisitions at a Chicago law firm when an episode of Netflix’s “Chef’s Table” got her thinking about a whole new career path. She cold emailed the founder of Alinea and ended up as general counsel of a three Michelin star restaurant. She followed her passion for food and it brought her to an amazing opportunity, which then led her to founding her own company!
With the arrival of her daughter in 2018, she knew she wouldn’t have as much time to cook. But she didn't want her family to subsist solely on takeout. She needed something around the house that was tasty, nutritious, & ready at a moment’s notice. She settled on frozen mini-waffles: a crowd-pleaser that wouldn’t spoil & would be satisfying as breakfast or a snack. There wasn’t an option on the market that checked all of my boxes, so she started tinkering with recipes. She was hyper-focused on keeping her mini-waffles clean: no refined sugars, no dairy, & no preservatives. Flavored only by real fruits, vegetables, nuts, & spices. To ensure my ingredient list would be as lean as possible, she made everything from scratch, including her mixed berry jam. After months of experimenting, she settled on her first 4 flavors. she was so excited by the results that Ishe had to share them. Just like that, Evergreen was born.
CONNECT WITH EMILY & EVERGREEN
@eatevergreen
Website
Emily's story in the WSJ
CONNECT WITH LAUREN
@litupwithlo
@litupwithlopodcast
Website
Facebook